How to Drill a Niche Markets? Learn it the Howie's Way~

.: Elevate your niche drilling skills - what we looking now is not just a plain ordinary niche, but we're looking for a profitable one!~~    ;-)

I didn't remember where I found this guy (maybe from an affiliate), but I've been following him since his Howie's Apprentice 2, somewhere in June 200? At first I didn't care about his programs at all, but after reading a lot of Howie's pdf compared with other e-books, personally, I admit he is one of the gems among all internet marketers out there. To me he is the best when you want to learn how to get traffic for your site, most importantly from free traffic.

This time we were not learning about getting traffic, but we're going to find and drills something - yeah, finding and drilling a profitable niche market. Normally when we look for a niche, we didn't target the most profitable one. Yup, a niche is a hungry market, but of course we want a "starving" niche market instead just a "hungry" one. Why? Because "starving" market brings more money~   ;-)

The presenter of this pdf e-book is known as Howie Schwartz. To me this IMer is crazy, loves to party but his skills is quite specific and lengthy, sometimes he is the first pioneer in this field. His unique, one-of-a-kind and straightforward pdf teaches us not only how to do the drilling process, it also shows what we need to expect when we go niche drilling. Very good info for intermediate IMers, but for beginners, either you just do whatever he says or you need to do more of your homework. One of his best products (I mean his coaching service) is the Howie's Apprentice - which now is in sixth edition.

Without further delay, let's learn how to find and drills a profitable niche~

Howie Schwartz - Howie's Apprentice 04 - Click menu to view it larger

Well, what do you feel after reading this Howie's Keyword research for a competitive market e-book? Did you see how to niche-ing the way it should be? Detailed and easy to understand right? So, start finding and drills your profitable niche right now!  :-D

Links:

• Howie's Apprentice 6 : Howie's Apprentice 6 - The old apprentice is Howie's Apprentice 5.

InternetMarketingOnl9Class: "Meat and potatoes, the basis or the fundamental part. Like learning in class~~"
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How to Find Niche Markets? Chapter 02

.: Another unexpected place to find niche markets, using inquiry sites asking people for niche market, and example of online niche store~

This post is a continuation from lesson #5: Niche market is our business.

This is really new to me, I didn't think that we can find our niche market here. Many thanks to Mark Hansen, the author of the NicheStoreBuilder.com, where he shows in his blog how he manage to find another niche just by using... Google Images! Scrolled down, another strange place to find our niche market: our own spam Inbox~ Wow~~   X-D

• Searching our niche market using Google Images brings me into another niche, photoblog with niche photo market. Here is a related article about 6 steps to conquer a niche photo market (suitable for you who prefer to post your artwork online).   ;-)

Another way to find our niche market is by using inquiry websites. The most popular inquiry site would be Yahoo! Answers I think. Where our questions can be asked online, and let the internet community give the answers or solve your problems. The silver lining from such inquiries is, you can find your niche here based on the most asked questions or the most recent unanswered questions. Here is 3 steps and another 2 inquiry websites to find our niche.

Talking about niche, instead of creating one niche per site, how about selling the whole niche market in one website? Did somebody do that already? Can we see examples of online niche store? Yes, yes, and yes. WEB100.com has one article (Jan y2K9) where you can find 7 fun and funky niche stores on the internet~ (One store is not available?)

Hope that you're happy learning this chapter on how to find your niche market. Do you know other way to find one? Share with us in the comments below~   :-)

• image credit: Brooks Elliott on Flickr. Used under Creative Commons license.

InternetMarketingOnl9Class: "Expect the unexpected~~"
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Niche Market Spotted Online: Kiplinger Slideshows

.: Again, this is my 5 cents, what I thought and might not be perfectly 100% correct. I've read Howie Schwartz's pdfs before, and examples below is a good niche where we all can go for. The earliest bird gets the early worm? :-P

(If you already read how Howie's drills his niche markets, you should be able to check whether examples below is profitable, conquerable, and will it lasts longer or not.)

This niche is spotted online from Kiplinger Slideshows : 10 Top Franchises You Can Run From Home by Neema P. Roshania, just spotted today. Today?? :-P

Here is 9 niche market (SOHO?) where we should grab now~
You should check out the slideshows so you'll get what I write here~

• Dance fitness classes: This can come as informational product as we can write e-book about it. Or maybe we can pick related jazz music from Amazon to promote? Create a DIY YouTube video how to do one?
• Business consulting and coaching: Is this what I'm doing?? Urm?   :-?
• Commercial cleaning:  This idea is great for festive celebration. Go for washing kitchen utensils, lawn-mowing, or fence painting. 'How to care for your hands and save more water while washing' e-book, etc~
• Shrub and lawn care, pest control: Also great for festive seasons, (where people get too much work to do). Informational products for different types of natural pesticides, where to buy old chair or English antiques, etc~
• Non medical in-home care: Should be great for localized online business. Online associates for adult diapers?
• Disaster insurance/restoration: I really don't know about this one. It's kinda new to me. But restoration for whatever purposes is really a good niche. ;-)
• Professional tools and equipment: Always Swiss knife in my head when thinking about all purpose tools. But snapping tools is good too, you don't need to worry about keeping it safe, plus it saves more space. Great niche for creating e-books, explain each tool with it's uses.
• Printing and promotional materials: This one is pretty common. Prepare online business with free and paid professional banners/flyers/brochures templates.
• Plumbing and draining: All in one plumbing how tos~   :-P

Will this niche market make or break? You decide~


InternetMarketingOnl9Class: "Spotting niche market online? Like spotting for airplanes?"
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Recap: The Simplest, Free Online Business Plan.

.: #Lessons revision: A recap of our previous lessons~   :-)

Seriously free, but comes with hard and smart work to make sure our business (and profits) runs indefinitely.

• Zero start-up cost
• Free tools
• Very profitable

What we should do? This is our simplest and free online business plan.

• Create an online ID
• Build our business space
• Find our market
• Prepare our products/services
• Attract our customers

The simplest and free online business plan.

Create an online ID.
To use all free tools available on the Net, we need to have our own ID. With minimum of two IDs, your online business registration now is much much easier. What I meant with online ID is your e-mail account. It would be nice for you to have one Yahoo! ID and one Google ID. We'll use these IDs a lot later~

• A list of free email account services
• How to create your Gmail
• How to create your Y!mail
• Understands and use all Y!mail and Gmail services~

Build our business space.
This blog (our internet marketing online class) prefers doing online business and e-marketing without the need to use a lot of money, or I rather say it that I love to use free reliable tools out there. Not all free tools are great (and secured), and it would be advisable for you to opt for paid services if you had more money to spent. For starters, we'll use free blog services and then the earnings later we can migrate to self-host our own blogs or sites~  ;-)

• 6 free and great blog services (I still prefer Blogger in Draft though, haha) ;-P 

Find our market.
The most important thing about selling online is how can our online business become visible to our customers/prospects? Internet is a very big big world, it might be *impossible* for them to notice us. Luckily, we have internet giants who voluntarily helping us to show our business to them. But with a little trick and strict T&C. Better say it as 'hard work done the smart way'.

• Rational why (new) online business is hardly visible
• Internet giants who help us for free...
• if, Our business sells what our customer wants!
• How to really find our targeted market?

Prepare our products/services.
After finish building our business space, prepared with our chosen niche, it's time to think what we're gonna sell for our business? Are we selling products or selling our expertise? What about if we do not have anything to offer?

• Examples of products and services we can offer
• Alternate solution for not having anything (any own products) to offer

Attract our customers.
Now everything is ready, we need to go all out to reach our customer. Again, this is the most delicate and the most important part to ensure our business become a success. We need to attract our customer ethically, give them what they wanted so much - help to provide their problems with the best solution, consistently interacts with them, and leave them impressions about our online business.

• Internet marketing sisters?
• Brief explanation about internet marketing

There you go, that is our simplest and free online business plan. You should get the overall idea how we gonna do it, and please start taking actions now! The sooner the better~   ;-)


InternetMarketingOnl9Class: "No pain no gain, because we reap what we sow~~"
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Niche Market Examples: Get the Big Picture

.: Haha. It's funny when I think about it. ;-P

This blog should be posting how tos and article about internet marketing in chronological order, or baby steps in doing internet marketing from a to z, but I had to postpone that "chrono" order because this recent article I'm going to write might help me and other internet marketers too. There's nothing to worry, we might get back on track later, okay?   ;-P

Before this we did mention about the 3 methods to find our niche markets, so, this article is about how to get one from the internet itself.

What I normally do after facebooking and checking out my email is, I love to read the Yahoo! daily snippets. From there I get to know the the current viral web phenomenon, resolved questions and answers, daily history, and he most important is, finding my own niche market there. Picture above is one snippets that I wanted to share~~

This snippets (The popularity issue) leads me to discover a for-sure market that get the most sales. Such data which you won't find it posted in front of any bulletin board out there, and getting this valuable information directly from them may give you so much hassles then, so this information is a gem. And what's inside that makes it a gem?

It tells us what is the most popular products in certain niche! :-D

I'll give you examples what I think~

• Car colors: Striking matching stickers for white cars? (Not my expertise) ;-P
• Banana: Selling banana-based foods online? Banana in a tin? (I remembered sandwich in a can, haha). Process banana peels into something else?
• Sales clerk: Crash course how to be one? Service where to find much better posts?
• Cereal: Healthier nut cereal? Parental advice for giving cereals for toddlers? Portable allergic-to-nut-or-not device?
• Chip: Green flavored chips? (Healthy chips~~)
• Shrimp: Shrimp = Fish????? Places to enjoy the best seafood. Collection of recipes..
• Dog: How tos trainings, foods, solutions for purebred dogs problems.
• France: Eating places in France? Personalized marry-in-France package?
• Lipsticks: Sell more pink products~ Self help to make diy lipsticks?
• Sneakers: How about photoblog of pimped Nike-pedia?? How to pimp one?

Take your imagination wild, but serve the hungriest niche first~   ;-)
(Reminder: While every information is just a matter of opinion, but you need to make your own judgement, either this works with you or not.)

And, from this article (which leads me to another website), just to show you that humans cannot be judged simply from numbers and digits, or computer programs, niche markets might depends on your analytic ability to project whether it is profitable or not. Talking about projecting (I mean predicting), they did give us a site that displays on-the-way trending or viral things on the web~

Finding a niche market from such websites - half of our work is done, eh?   ;-)

You may use the above examples or think about other related products of your niche. Get the big picture first (the overall market), and then go dig deeper (go niche). Finding the most popular products or services might help you a little, but what's important about finding a niche is to find the market full of hungry buyers. From there, we will get only the paying customers~   ;-)


InternetMarketingOnl9Class: "Do add up if I'm missing something, Thank you~"
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#5: Niche Market is Our Business

.: Lesson #5: Do your research and analysis when aiming for profitable niche.

Now we already know that in order to get the hungriest customer, we need to aim the niche market for our online business. There is a lot of niche market out there, but where can we find one?

How to find a niche market?

• Use our precious eye and ear~
• Or, install a software dedicated for this
• Or, learn and apply the big bad 3 mega niches of all time~~   ;-)

How to find a niche market, using our eye and ear?
This is the most basic and the oldest way to notice your niche market. By looking around and observing things, you might stumble quite a good profitable niche. Where to look? TV ads, newspaper, brochures, internet ads, etc~ Where to hear one? Listen to your community demands/requests/problems/etc around you~ :-)

Is there really a software created for this niche-ing purpose?
Yes, there is one useful tool named the Micro Niche Finder which able to uncovers hot untapped niche market. As seen from this PotPieGirl Squidoo, this will save a lot of your time by "searching the niche for you" :-)

How to find a niche market by PotPieGirl

The last method in searching for a niche market is by doing some simple exercises. Mmm? Yup, there is a blog who gives us 2 exercises to work our quest in finding our hungry niche (Eben Pagan even gives us the 3 Mega niches for us to target!). Watch the video from GURU BluePrint Blog (How to identify and target highly profitable information niches online) first, and then do the 2 exercises and we're set to continue working on our online business~~   :-D


InternetMarketingOnl9Class: "Go niche goooo~ Go niche gooooooo~~"
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Going Niche with Online Business~

.: Targeted online business => Niche.

We know that giving exactly what our customer wants is the key to attracting them to our online business voluntarily. Going niche is how we will do it.

What is niche (marketing) actually?

Niche, in a simple definition is a portion from a bigger market, a market with high demands for a certain products or services.

In other words, a niche is a narrowed segment from a much bigger market. It is a special market, where our customers demands only for a specific type of products or services. To give you much better vision about niche, let's imagine a very big and delicious Mediterranean pizza in front of a starving family~~   ;-)

Wait, don't eat first. We asks each and everyone which part they love to eat before we start dividing the pizza. The brother would love to have the biggest slice, his sister love to have the slice with the most cheeze, his mummy would prefer to eat the tomato first, his daddy prefer to add black pepper to his slice, and their youngest brother love to eat the crust. Each of them prefer the different parts of the pizza, but they still eat that pizza. Happy ending. ;-P

No, not yet. From that story, the whole undivided Mediterranean pizza resembles our total market (a.k.a. our online customers). When we cut it into smaller slice, each slice now resembles a niche. Each niche has it's own specialty, it appeals to certain part of our customers, and some is not. While some customer just go and take it as it is (like the brother), some customer will be picky about their choice (like the sister, her mummy, her younger brother), and some might go extra length to have it their own way (like the daddy).

Say, if we going to sell online, for example our business is about selling Mediterranean pizza, we need to start customizing our pizza according to customer demands. This is to ensure we will always get repeated sales and also having our own regular customer. Plus, if our pizza is the most unique pizza in town, they will always order our pizza even if it is two o'clock in the morning! (You've become their first and primary source for special Mediterranean pizza, it's great is it?)    ;-)

Well, that is the tasty way to explain a niche, so our online business will start aiming for selling products or give services that specifically targets a niche. Which niche will you go for??

More about niche:

• En.wikipedia.org.
• Dictionary.com.
• EzineArticles.com.

• image credit to: Samat Jain on Flickr. Used under Creative Commons license.

InternetMarketingOnl9Class: "Looking for double decker Hawaiian pizza~~"
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