#7: Internet Marketing All the Way~~

.: Lesson #7: After finishing your online business preparations, now is the time to tell the whole world about it~

:-D

Done with our online business products and (or) services, this is the time for reaching out for our valuable customers. Because there is so many website build each second, so it is up to us to let people know we have what they needed. It is a process of friendly "telling" it to our interested customer.    :-)

Internet marketing on Wiki means "The marketing of products or services over the internet." The way of informing others that we can give this or give that and do this or do that by using internet as our platform, either for free, or paid with some money. Just like real world marketing, we need to be creative with our usage of words, music and images.

Internet marketing sisters, say, in...

• Writing : e-mail marketing, article writing
• Music : video advertising (music advertising collectively)
• Images : display advertising
• Actions : interactive advertising
• Mix all of 'em together : multimedia advertising
• Smartphones : Mobile advertising

Marketing itself is a very large topic, doing it need a lot of small-plans-for-a-bigger-one (which means persistence). Until you get the hang of it, internet marketing is definitely a lesson we need to learn by heart. Later, all of this is just a matter of who's gonna do it first in extraordinary way~   ;-)


InternetMarketingOnl9Class: "Marketing is like an adventure, you don't get much until you explore further~"   ;-)

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Going Niche with Online Business~

.: Targeted online business => Niche.

We know that giving exactly what our customer wants is the key to attracting them to our online business voluntarily. Going niche is how we will do it.

What is niche (marketing) actually?

Niche, in a simple definition is a portion from a bigger market, a market with high demands for a certain products or services.

In other words, a niche is a narrowed segment from a much bigger market. It is a special market, where our customers demands only for a specific type of products or services. To give you much better vision about niche, let's imagine a very big and delicious Mediterranean pizza in front of a starving family~~   ;-)

Wait, don't eat first. We asks each and everyone which part they love to eat before we start dividing the pizza. The brother would love to have the biggest slice, his sister love to have the slice with the most cheeze, his mummy would prefer to eat the tomato first, his daddy prefer to add black pepper to his slice, and their youngest brother love to eat the crust. Each of them prefer the different parts of the pizza, but they still eat that pizza. Happy ending. ;-P

No, not yet. From that story, the whole undivided Mediterranean pizza resembles our total market (a.k.a. our online customers). When we cut it into smaller slice, each slice now resembles a niche. Each niche has it's own specialty, it appeals to certain part of our customers, and some is not. While some customer just go and take it as it is (like the brother), some customer will be picky about their choice (like the sister, her mummy, her younger brother), and some might go extra length to have it their own way (like the daddy).

Say, if we going to sell online, for example our business is about selling Mediterranean pizza, we need to start customizing our pizza according to customer demands. This is to ensure we will always get repeated sales and also having our own regular customer. Plus, if our pizza is the most unique pizza in town, they will always order our pizza even if it is two o'clock in the morning! (You've become their first and primary source for special Mediterranean pizza, it's great is it?)    ;-)

Well, that is the tasty way to explain a niche, so our online business will start aiming for selling products or give services that specifically targets a niche. Which niche will you go for??

More about niche:

• En.wikipedia.org.
• Dictionary.com.
• EzineArticles.com.

• image credit to: Samat Jain on Flickr. Used under Creative Commons license.

InternetMarketingOnl9Class: "Looking for double decker Hawaiian pizza~~"
X-D
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Search Engine Helps Online Business a Lot~

.: Remember about making our internet community (a.k.a. our valuable customers) desperately and voluntarily visits our website (a.k.a. our online business) without forcing them to do it?

Using the previous logic, it would be futile to make our customers notice about our online business. But, thanks to search engine technology, those days were long over. Using the correct marketing techniques, it won't be so hard to get listed in any search engine results.

What is the connection between search engine and our customers?
Search engine is a webpage designed to search information on the internet >> Then our customer use it to solve their problems or getting information >> (With proper techniques), they arrive at our online business and found their answers.

Question:
And, you might ask, how do we get to sell or give *exactly* the stuff/the answers/the information that *exactly* matches with what our customers is looking for?

...
...
...
Got your answer already?
:-?
...

Answer:
We give them *exactly* what they want! It's that simple. Riiiite? Rite rite rite?? Heehee~   :-)


Okay, we now know exactly what we going to give them. To do that, we go 'niche'~~

What is the 'niche'?
Our answer lies in the next post~~

(A reminder: While it's best not to rely solely with search engines to get our customers, and it's not the only way actually, lets just learn this first, and later we go on with other techniques as well, okay?)

• image credit to: Danard Vincente on Flickr.

InternetMarketingOnl9Class: "Still learning the basic part~~"

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#2 : Internet Marketing Works for Online Business

.: Lesson #2: Know the difference between Internet marketing and Online Business.

You may stumble this two terms before, or may heard about it somewhere on the Net. You may think it gives the same meaning, (who bothers?) but it is actually the same thing?

Nope. It is not.

So what is the difference between internet marketing and online business?
(I've modified it a little bit to make it simpler)